Strategic Communications & Business Development with a creative twist!


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Photo: Tom Bartel


Our network is our friends and key in everything we do. We surround ourselves with positive people and we help each other toward greatness.

If you want to go fast, go alone.
If you want to go far, go with others.
— African Proverb


are you our future friend?

Please say

Photo: Ulrika Larsson

Photo: Ulrika Larsson



The mountains is a natural playground in the region Jämtland. This has attracted innovative entrepreneurs with an eye for high quality and local passion as their trade marks. Wherever and whatever Future Fridays do - on stage, at events or in the slopes - we take pride in wearing local outdoor brands whenever we can. For us that’s the obvious choice and an important part of our sustainable mindset. The outdoor brands of Jämtland stand for high quality and share the same love for this region as we do. Do you want to know more about our favourite brands? Check out Adventure Sweden Outdoor Brands





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Testimonials describe what has been and are a promise on what is to come
— Ron Kaufman

Over the past year, we’ve had the pleasure of working with Karin Gydemo Granlöf and Linda Wasell in their capacity as the mavens of Jämtland-Härjedalen tourism. Their level of professionalism, energy, joy in their work, and concern for their clients is unsurpassed. I’m sure they will bring those qualities to any venture they attempt. We’re looking forward to working with them in the future, and you should be, too.

Tom Bartel and Kristin Henning



When we think of Sweden, we immediately think of innovation, adventure and creativity. Not because we have spent extended periods in Sweden, but rather through our experience working with Karin and Linda of Future Friday.  Karin and Linda’s network, knowledge and strategic thinking has been instrumental in the international launch and growth of the Adventure Junky App platform and Brand. We look forward to many more cross-continental collaborations with our good friends at Future Friday.  

Fuchsia Claire Sims and Nigel Malone Co-founders, Adventure Junky App



A creative team that search for solutions where others might see obstacles. Happy to have them as process leaders in the price winning Swedish business development program Kurbits. Karin has since 2013 carried through with several Kurbits groups with great success and its always a true joy working with her. And to now have Linda, with senior knowledge in communication and tourism development, in the team will be perfect.

Petra Lindberg, CEO Kurbits



The perfect combination of enthusiasm and professionalism, the team of Linda and Karin, offer a thoughtful approach to their projects that leave no opportunity overlooked and stakeholders well taken care of. With straightforward communication and ability to pull in the right supports to make our complex project run smoothly, we would not hesitate to work with them again. They are fully tuned into the benefits of partnership driven approach and not only implement but very likely help create industry best practices. To top it all off, they are simply fun to be around—with tremendous energy, excellent senses of humor, inquisitive natures, and complementary personalities.

Amy Luscombe, Production Manager HELICONIA